Sex is in Session

Welcome! This blog is solely dedicated to exploring the prevalence of sex in the media, from a variety of different sources. Throughout the blog, we continue to analyze the evolution of sexual messages over time and the consequences these changes may have on the public. While sex has always been a part of society, its presence has evolved greatly. We believe that our country is currently bombarded by sex from virtually every media outlet, which may have very detrimental effects on young women. The almost unavoidable exposure to sexual material could cause young women to develop a skewed idea about what is acceptable in terms of sex. We fear that this may contribute to rising rates of teen pregnancy, and the transfer of STDs. While you browse through the following posts, please feel free to utilize the comment section in order to join our discussion. Tell us what you think!







Dana, Grace, and Sully















Wednesday, November 17, 2010

Today


http://lifeisreallybeautiful.com/2010/10/

This final Calvin Klein ad campaign came out in 2002.  At that time we were 10 years old, and we can’t even imagine our moms' dismay if we would have seen this at that young, malleable age.  In the first image, there is a half naked girl draped on top of a half naked boy while smooching on another boy.  And on the ground there is a shirtless boy who appears to be passed out.  The second image is very similar to the first just changing the positions of some of the models.  These images make it seem as if only people who wear Calvin Klein jeans are capable of participating in this behavior considering every person has on the said jeans.  Therefore if you want to be as hot and trendy as these people you must own Calvin Klein jeans. 

This ad only addresses the tip of the iceberg when it comes to Calvin Klein advertisements.  There are countless more ads with mostly naked, frequently wet models usually participating in some sort of sexually suggestive action, Google images has pages upon pages of this inappropriate material.  Calvin Klein jeans = orgy?  Is that the message we should be sending our 10 year old boys and girls?
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4 comments:

  1. AnonymousNovember 30, 2010 at 7:07 AM

    well yeah its sexual, hence the phrase "sex sells." whether it is right or wrong it is the society that we live in today. plus its hot.

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  2. AnonymousNovember 30, 2010 at 7:09 AM

    I think the evolution of the ads over the years is very interesting because these advertisements have obviously become more sexual in recent years as have many things portrayed in the media today.

    ReplyDelete
  3. AnonymousNovember 30, 2010 at 7:10 AM

    I agree with your argument but in Europe naked women are everywhere on advertisements and no one thinks twice about it. As we become accustom to the changes our society are making these advertisements wont matter as much.

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  4. AnonymousNovember 30, 2010 at 7:16 AM

    This is completely obvious that sex is being used to sell jeans. I completely a great that this ad is just one of many sexual ads that have been published. These are not the kind of images I want young children to see.

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