Sex is in Session

Welcome! This blog is solely dedicated to exploring the prevalence of sex in the media, from a variety of different sources. Throughout the blog, we continue to analyze the evolution of sexual messages over time and the consequences these changes may have on the public. While sex has always been a part of society, its presence has evolved greatly. We believe that our country is currently bombarded by sex from virtually every media outlet, which may have very detrimental effects on young women. The almost unavoidable exposure to sexual material could cause young women to develop a skewed idea about what is acceptable in terms of sex. We fear that this may contribute to rising rates of teen pregnancy, and the transfer of STDs. While you browse through the following posts, please feel free to utilize the comment section in order to join our discussion. Tell us what you think!







Dana, Grace, and Sully















Wednesday, November 17, 2010

Evolution of Calvin Klein Advertisement -80s

Calvin Klein has always been known for having ad campaigns that pushed the limits of what our society considers tasteful. And in 1982 this ad campaign featuring Iman, a well-known model, debuted.  
These images highlight the female body and are more a form of art.  Iman is striking different, uncommon poses in an attempt to entice the viewer’s sense of curiosity.  The clothes also are relatively modest, which is in stark contrast to later Calvin Klein ads.  In the purple outfit, the only skin that is showing is her hands and her head.  The garment is also very flowing and not form-fitting at all, which does not attract sexual attention.

And even though the third black outfit is cut quite low, her chest is not the focal point of the image.  Her outstretched arm and the tilt of her body interest the viewer much more.  The first image also focuses on an almost awkward pose and features Iman fully covered.  

We're not saying that in the 80's our culture was not focused or influenced by sex because it most certainly was, but in the past few decades, sex has become way more prominent in terms of the media’s drive to show it and the viewer’s drive to see it, this is blatantly visible in the evolution of Calvin Klein advertisements.

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