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http://www.funnyhub.com/pictures/pages/bmw-face-advertisement.html |
This ad is also disturbing. It’s disturbing not only from the aspect of being an overly sexual advertisement, but it also has very sexist themes. The woman has her face replaced with a picture of a car. This could be an attempt to suggest that buying/driving this car is like having sex with a beautiful woman. There is no need for this sort of comparison. It makes no legitimate claim as to why you should buy this product, but is instead rather crude. The sexist portion of this ad comes from the fact that the woman’s face is covered. By doing this, the woman’s identity is withdrawn and she is being represented as an object of lust.
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